Travel & Hospitality GTM
Booking Volume, Direct Channel Growth & Loyalty-Led Revenue
Travel and hospitality GTM operates across leisure, corporate, and MICE segments — each with different buyer journeys, booking windows, and pricing dynamics. We design programmes that grow direct booking share, build corporate travel accounts, develop MICE revenue streams, and build the guest loyalty that drives repeat bookings without OTA commission dependency.
36+
Industry Sectors
AI-Powered
GTM Research
B2B
Channel-First
90-day
First Results
What We Deliver
Concrete GTM outputs tailored to the realities of your industry — not generic frameworks.
Direct Booking Growth Programme
OTA commission analysis, direct booking channel strategy (website, app, WhatsApp), rate parity and exclusive direct offers, meta-search optimisation, and direct booking conversion rate improvement programme.
Corporate Travel & Account GTM
Corporate travel buyer ICP (travel manager, CFO, EA), corporate rate negotiation framework, company rate account outreach, travel management company (TMC) partnership strategy, and MICE proposal kit.
Loyalty & Repeat Guest Programme
Guest loyalty programme architecture (tiers, earn, redemption), post-stay re-engagement sequences, anniversary and milestone offer programme, and early access and exclusive member experience design.
Destination & Experience Marketing GTM
Destination package design, experience upsell programme, travel influencer and content creator partnership brief, and destination marketing content calendar.
MICE & Events Revenue Programme
MICE buyer ICP and pipeline, conference and banqueting package design, event planner and DMC partnership strategy, and MICE proposal response template and shortlisting win rate improvement.
Revenue Management & Analytics Dashboard
RevPAR tracking, OTA vs direct channel revenue split, MICE pipeline, loyalty member booking contribution, and rate optimisation reporting for revenue managers.
The Commercial Difference
Direct bookings deliver 25–30% higher revenue per booking
OTA commissions of 15 to 25% make every OTA booking 15 to 25% less valuable than an equivalent direct booking. A 10 percentage point shift from OTA to direct — achievable within 12 months — delivers significant profit margin improvement without adding a single new booking.
Corporate accounts provide predictable base occupancy
Corporate travel accounts — negotiated annual rates with companies — provide weekday occupancy floors that stabilise revenue independent of leisure seasonality. Five to ten corporate accounts in a mid-size hotel can provide 20 to 30% base occupancy year-round.
Loyalty members book 40% more frequently and spend more per stay
Loyalty programme members across hospitality brands book 40 to 60% more frequently than non-members and spend 15 to 30% more per stay on experiences, dining, and spa. A meaningful loyalty programme is the highest-ROI long-term investment in travel and hospitality.
MICE revenue commands premium ADR with advance commitment
MICE bookings — conferences, corporate events, weddings — book 3 to 18 months in advance at fixed rates that protect revenue from seasonality and last-minute pricing pressure. Each MICE account secured represents months of guaranteed room nights at premium rates.
Is This For You?
How We Engage
A structured, time-boxed programme with clear milestones at every stage.
Channel & Revenue Audit
Audit OTA vs direct booking split, corporate account pipeline, loyalty programme contribution, MICE revenue, and RevPAR trend. Identify the highest-value improvement opportunity.
Programmes & Kits Build
Direct booking strategy, corporate rate outreach programme, loyalty architecture, MICE package and pitch, and revenue analytics dashboard.
Launch & Activate
Direct booking campaign, corporate account outreach to 30 target companies, loyalty programme launch, and MICE enquiry generation campaign.
Grow & Optimise
Track direct booking share growth monthly, corporate account pipeline, loyalty member contribution, and MICE revenue. Expand winning channels and geographies.
Frequently Asked
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