Marketing & AdTech GTM
Agency Growth, MarTech Sales & Performance Media GTM
Marketing services companies — agencies, performance media firms, and MarTech platforms — sell to marketers who are simultaneously their buyers and their competitors. We design GTM programmes that help marketing agencies win and retain retainer clients, performance media companies build sustainable revenue, and MarTech platforms acquire and expand enterprise marketing technology buyers.
36+
Industry Sectors
AI-Powered
GTM Research
B2B
Channel-First
90-day
First Results
What We Deliver
Concrete GTM outputs tailored to the realities of your industry — not generic frameworks.
Agency New Business Development Programme
Agency ICP (ideal client size, sector, retainer size), new business outreach strategy, credentials deck and case study programme, pitch process design, and retainer conversion rate improvement.
Performance Media & ROI Narrative
Performance media pitch (ROAS, CAC, LTV-to-CAC benchmarks by category), media audit offer for new client acquisition, budget theft rescue programme, and monthly reporting framework for client retention.
MarTech Platform Sales GTM
Marketing technology buyer ICP (CMO, Head of Digital, CTO), demo-to-pilot conversion programme, platform ROI calculator, enterprise marketing deal cycle navigation, and integration partner GTM.
Thought Leadership & Category Positioning
Annual research report programme, industry benchmark publication strategy, conference and awards presence plan, CMO-level LinkedIn content programme, and media placement strategy.
Client Expansion & Upsell Programme
Client maturity model, service expansion roadmap by client type, cross-sell trigger identification, annual client review programme, and retainer value growth target by account.
Agency CRM & Revenue Dashboard
New business pipeline tracking, retainer revenue by client, client NPS tracking, team utilisation dashboard, and retainer renewal risk early warning system.
The Commercial Difference
Retainer revenue is the only stable agency business model
Project-based agencies with no retainer revenue have unpredictable revenue and are permanently in new business mode. A structured retainer conversion programme — converting project work to retainers and growing retainer value per client — is the foundation of a stable, scalable agency business.
Specialisation commands 30–50% premium over generalist agencies
Specialist agencies — category experts, channel specialists, or sector experts — consistently win pitches against larger generalist agencies and command 30 to 50% higher day rates. A clear specialisation strategy is the most important GTM decision a growing agency makes.
Thought leadership generates inbound enquiries at near-zero CAC
Agency thought leadership — research reports, benchmark studies, CMO roundtables — generates inbound RFIs from exactly the right buyer profile at near-zero CAC once the programme is established. Inbound leads also convert at 3 to 5× the rate of outbound agency pitches.
Client NPS predicts retention 6–12 months in advance
Client satisfaction tracking through monthly or quarterly NPS allows early intervention on at-risk accounts 6 to 12 months before a retainer renewal. Early intervention has a 60 to 70% save rate; intervening after a retention flag is raised drops the save rate to 20 to 30%.
Is This For You?
How We Engage
A structured, time-boxed programme with clear milestones at every stage.
Revenue & Client Audit
Audit retainer vs project revenue, client NPS, new business pipeline, pitch win rate, and client expansion revenue. Identify the primary growth constraint.
Growth Strategy & Materials Build
Specialisation strategy, new business outreach programme, credentials deck and case studies, thought leadership plan, and client expansion playbook.
Launch New Business & Retention Programmes
New business outreach to 30 target clients, thought leadership content launch, client NPS system activation, and retainer conversion offer to project clients.
Grow Retainer Revenue
Track new business pipeline, pitch win rate, retainer conversion, client NPS, and revenue per client. Scale specialisation positioning and inbound programme.
Frequently Asked
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