Restaurant & F&B GTM
Dine-In Revenue, Delivery Growth & Multi-Location Expansion
Restaurant GTM manages three revenue streams simultaneously: dine-in revenue driven by covers and average spend, delivery and takeaway revenue through aggregator and direct channels, and catering and events revenue from bulk orders. Each requires a different GTM motion. We design programmes that grow all three while building the brand equity and customer loyalty that supports multi-location expansion.
36+
Industry Sectors
AI-Powered
GTM Research
B2B
Channel-First
90-day
First Results
What We Deliver
Concrete GTM outputs tailored to the realities of your industry — not generic frameworks.
Dine-In Revenue Growth Programme
Table turn optimisation strategy, average spend uplift framework, menu engineering for margin and upsell, reservation and walk-in conversion improvement, and covers-per-day growth target plan.
Delivery & Aggregator Channel Strategy
Aggregator platform optimisation (Swiggy, Zomato, Uber Eats), delivery menu curation, delivery packaging strategy, direct ordering channel development, and delivery zone expansion playbook.
Loyalty & Repeat Customer Programme
Customer loyalty programme design, birthday and anniversary offer programme, WhatsApp and SMS re-engagement sequences, and repeat visit frequency improvement from monthly to fortnightly.
Catering & Corporate Orders GTM
Corporate catering buyer ICP, catering menu and pricing kit, office and event catering sales outreach, and bulk order operations playbook for kitchen scaling.
Multi-Location & Franchise Expansion GTM
Location selection framework (footfall, demographics, competition), franchise model design and disclosure document, franchisee recruitment playbook, and unit economics model for expansion decisions.
Restaurant Analytics Dashboard
Table turn rate and covers per day tracking, delivery channel revenue comparison, average ticket by day part, customer repeat rate cohort, and food cost percentage monitoring.
The Commercial Difference
Direct ordering reduces aggregator commission by 25–30%
Aggregator commissions of 25 to 30% on delivery orders destroy restaurant margins. A direct ordering channel — WhatsApp ordering, branded app, or website ordering — reduces the effective commission per order significantly once adoption reaches 20 to 30% of delivery volume.
Menu engineering alone improves margins by 8–15%
Most restaurant menus have 3 to 5 high-selling, low-margin items and 10 to 15 low-selling, high-margin items. A menu engineering programme that redesigns the menu to promote high-margin items through positioning, naming, and photography typically improves food gross margin by 8 to 15%.
Loyalty members visit 2×–3× more frequently
Customers enrolled in a restaurant loyalty programme visit 2 to 3 times more frequently than non-members and spend 15 to 25% more per visit. A simple, high-value loyalty programme is the highest-ROI marketing investment for most restaurants.
Corporate catering builds weekday revenue floors
Corporate lunch and office catering orders fill the dead revenue slots (weekday lunches, 11am–1pm) that most restaurants struggle with. A corporate catering programme that secures 5 to 10 regular office accounts creates a genuine weekday revenue floor independent of dine-in or delivery.
Is This For You?
How We Engage
A structured, time-boxed programme with clear milestones at every stage.
Revenue & Operations Audit
Audit dine-in covers, delivery channel mix and commissions, average ticket by day part, loyalty programme performance, and catering pipeline.
Strategy & Programme Build
Menu engineering plan, delivery channel optimisation strategy, loyalty programme design, catering sales kit, and restaurant analytics dashboard.
Launch Revenue Programmes
Menu relaunch, loyalty programme go live, direct ordering channel activation, corporate catering outreach to 20 target office accounts, and aggregator optimisation.
Grow & Expand
Track covers, delivery revenue by channel, loyalty member growth, catering revenue, and food cost. Validate unit economics before adding new locations.
Frequently Asked
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