Gaming GTM
Player Acquisition, Monetisation & Esports Revenue
Gaming GTM must simultaneously acquire players, monetise them through in-app purchases, subscriptions, or advertising, and build the community infrastructure that sustains long-term engagement. We design programmes that lower player CAC through performance and community channels, build in-app monetisation systems that maximise ARPU without destroying retention, and develop brand partnership and esports revenue streams for gaming platforms.
36+
Industry Sectors
AI-Powered
GTM Research
B2B
Channel-First
90-day
First Results
What We Deliver
Concrete GTM outputs tailored to the realities of your industry — not generic frameworks.
Player Acquisition Programme
Player ICP by game genre and platform (mobile, PC, console), channel mix for paid and organic acquisition, app store optimisation strategy, referral and social sharing programme, and cost-per-install and cost-per-paying-user benchmarks.
In-App Monetisation System
Monetisation model selection (IAP, subscription, ad-supported, battle pass), IAP item design and pricing strategy, FTUE optimisation for monetisation conversion, whale identification and retention programme, and payer conversion rate improvement framework.
Retention & Community Programme
Day 1, Day 7, and Day 30 retention improvement programme, live ops calendar (events, limited time offers, seasons), community platform management (Discord, Reddit, YouTube), and guild and clan feature GTM.
Brand Partnership & In-Game Advertising
Brand partner ICP for in-game advertising and IP collaborations, media kit with player demographics and engagement data, in-game advertising format design, and branded event and IP collaboration proposal template.
Esports & Tournament GTM
Esports programme design (grassroots to national), tournament sponsorship sales playbook, prize pool and participation design, esports media distribution strategy, and esports-to-player-base conversion programme.
Gaming Analytics Dashboard
DAU/MAU tracking, retention cohort analysis, ARPU and ARPPU by segment, payer conversion funnel, LTV by acquisition channel, and live ops event revenue dashboard.
The Commercial Difference
Community is the most cost-effective retention tool in gaming
Games with active Discord and social communities have 40 to 60% higher 30-day retention than comparable games without community infrastructure — because community creates social obligations and shared experiences that algorithmic retention mechanics alone cannot replicate.
Battle pass monetisation improves ARPU and retention simultaneously
Battle pass models — a season-based progression system with premium rewards — consistently improve both ARPU (by converting one-time buyers to recurring spenders) and retention (by providing a daily progression goal that motivates login). This dual benefit makes battle pass the most valuable monetisation innovation in the last decade.
Esports creates a high-value player acquisition funnel
Esports viewership consistently converts to active player downloads at 5 to 10 times the rate of standard advertising — because viewers are self-selected, highly engaged fans of the game. An esports programme is simultaneously a player acquisition channel and a brand equity builder.
Live ops events are the highest-ROI short-term revenue tool
A well-designed live ops event — a limited-time game mode, exclusive cosmetic item, or double-reward weekend — generates a revenue spike of 3 to 8 times normal daily revenue at near-zero marginal cost. A structured live ops calendar of 1 to 2 events per month generates 15 to 25% of annual revenue.
Is This For You?
How We Engage
A structured, time-boxed programme with clear milestones at every stage.
Player Economics Audit
Audit CPI by channel, D1/D7/D30 retention, payer conversion rate, ARPU and ARPPU, LTV by segment, and community size and engagement.
Monetisation & Growth Build
Monetisation model optimisation, acquisition channel mix plan, retention programme design, live ops calendar, brand partnership kit, and esports programme framework.
Launch Growth Programmes
Acquisition campaign launch, community programme activation, first live ops event, brand partnership outreach, and esports first tournament.
Optimise & Scale
Track retention improvement, payer conversion, ARPU growth, community DAU, and brand deal pipeline. Scale winning acquisition channels and live ops formats.
Frequently Asked
Ready to Scale Your Gaming Revenue?
Share your details and a Neubrain gaming specialist will reach out within 24 hours.