Turn your free trial into a compounding revenue engine.
Product-led growth, trial conversion optimisation, and expansion revenue programmes for SaaS businesses at Series A and beyond. We install the growth infrastructure that turns signups into revenue and revenue into compounding MRR.
Five growth levers for SaaS companies serious about MRR.
Each lever is designed to compound — improving CAC, conversion, and expansion simultaneously so your growth engine accelerates quarter over quarter.
Product-Led Growth Strategy
We architect a PLG motion that uses your product itself as the primary acquisition and conversion engine — reducing CAC and compressing time-to-value for new users.
- PLG flywheel design & audit
- Viral loop & referral mechanics
- In-product activation playbooks
Trial-to-Paid Conversion Optimisation
Systematically increasing the percentage of free trial users who convert to paid — through onboarding optimisation, in-app nudges, and targeted intervention sequences.
- Onboarding flow audit & redesign
- Activation milestone definition
- Trial-end conversion sequences
Expansion & Upsell Programmes
Post-acquisition revenue programmes that grow average contract value through upsells, cross-sells, and expansion plays targeting existing customers with demonstrated ROI.
- Expansion trigger identification
- Upsell sequence design
- Customer success alignment
SaaS Metrics & Revenue Analytics
Full-funnel SaaS metrics dashboard covering MRR, ARR, churn, NRR, CAC, and LTV — with weekly cadences and clear accountability for each growth lever.
- MRR/ARR cohort analysis
- Churn root-cause framework
- CAC:LTV ratio optimisation
Pricing & Packaging Optimisation
Evidence-based pricing strategy and tier architecture that improves conversion at every stage — from freemium to enterprise — without cannibalising existing revenue.
- Willingness-to-pay research
- Tier architecture & feature gating
- Price page A/B testing
From audit to compounding MRR growth in five steps.
SaaS GTM Audit
Review your funnel, metrics, pricing, and current acquisition channels to identify the highest-impact growth levers.
PLG Blueprint
Design the product-led growth motion — activation milestones, viral loops, and trial conversion checkpoints.
Conversion Sprint
30-day sprint focused on trial-to-paid conversion — onboarding, in-app messaging, and targeted outreach.
Expansion Engine
Build upsell and expansion sequences targeting customers who have hit key usage thresholds.
Compound Growth
Monthly reviews, pricing experiments, and channel optimisation to compound MRR growth quarter over quarter.