Build an audience before you launch. Close customers on day one.
Most launches fail quietly — not because the product is wrong, but because the audience wasn't built first. Our pre-launch marketing programme validates your GTM, builds a committed waitlist, and executes a structured 90-day sprint to your first 100 customers.
Everything you need to own your market from day one.
Each deliverable is designed to build on the last — creating a compounding advantage that turns your launch week into a demand spike, not a whisper.
Pre-Launch Audience Building
We identify and cultivate your first 1,000 high-intent prospects before you ship a single unit — through targeted outreach, content seeding, and community infiltration.
- ICP-matched audience profiling
- Content seeding & warm outreach
- Community and forum activation
Waitlist & Lead Magnet Campaigns
Purpose-built landing pages, referral loops, and incentive structures that turn curiosity into committed early adopters with day-one buying intent.
- High-converting waitlist page design
- Referral mechanics & viral loops
- Email nurture sequence for registrants
First-100-Customers GTM Framework
A structured 90-day sprint that takes you from nothing to your first 100 paying customers — with a channel-by-channel playbook and weekly KPI checkpoints.
- Channel prioritisation & budget allocation
- 90-day sprint milestones
- Weekly CAC & conversion tracking
Positioning & Messaging Architecture
Sharp, differentiated positioning that cuts through noise in crowded categories — developed through buyer interviews, competitive analysis, and rapid A/B testing.
- Value proposition workshop
- Competitor positioning map
- Rapid A/B message testing
Beta & Early-Adopter Programmes
Structured beta programmes that generate social proof, product feedback, and an advocate base that amplifies your launch across the channels that matter.
- Beta cohort identification & onboarding
- Feedback loops & product input
- Case study & testimonial capture
Five steps from blank slate to first close.
Discovery & ICP
We map your ideal early adopter — their pain, triggers, channels, and decision-making context.
Positioning Sprint
Two-week rapid sprint to nail your core message, differentiation, and proof points.
Audience Build
We begin pre-launch audience capture — waitlists, communities, outreach sequences.
Launch Execution
Coordinated launch across owned, earned, and paid channels with a defined 7-day blitz plan.
Post-Launch Optimisation
CAC analysis, channel reallocation, and pipeline nurture to compound day-one momentum.
Built for teams with a launch runway of 90 days or less.
- SaaS and tech products preparing for general availability
- Consumer and D2C brands entering a new category
- B2B platforms launching to a specific vertical
- Funded startups (Pre-Seed to Series A) with a 90-day launch window
- Corporate teams spinning out a new product line
Start with a free 30-minute pre-launch audit.
We'll review your current positioning, target audience, and channel plan — and tell you exactly what needs to happen before you hit go.