Telecom
Telecom: churn down 9%, ARPU up 6% with retention ops
Propensity models and retention journeys stabilized churn and improved ARPU.
Outcomes
9% churn reduction
6% ARPU increase
Lower acquisition pressure
Approach
- Propensity modeling
- Offer frameworks
- Journey orchestration
- A/B for uplift
Key Metrics
Churn
-9%
ARPU
+6%
Uplift significance
p<0.05