Case Study
TelecomTelecom: churn down 9%, ARPU up 6% with retention ops
Propensity models and retention journeys stabilized churn and improved ARPU.
-9%Churn
+6%ARPU
p<0.05Uplift significance
Outcomes
What we delivered
9% churn reduction
6% ARPU increase
Lower acquisition pressure
Approach
- 1
Propensity modeling
- 2
Offer frameworks
- 3
Journey orchestration
- 4
A/B for uplift
Key Metrics
-9%
Churn
+6%
ARPU
p<0.05
Uplift significance