SaaS
B2B SaaS: RevOps overhaul increased SQL→Closed-Won 19%
Funnel diagnostics, SLA discipline, and enablement lifted conversion efficiency.
Outcomes
19% improvement SQL→Closed-Won
Cleaner pipeline hygiene
Better forecast quality
Approach
- KPI tree and SLA
- Funnel diagnostics
- Enablement kits
- Forecast cadence
Key Metrics
SQL→Closed-Won
+19%
Forecast error
-12%
Win rate
+4.2pts