Case Study
SaaSB2B growth: RevOps overhaul increased SQL→Closed-Won 19%
Funnel diagnostics, SLA discipline, and enablement lifted conversion efficiency.
+19%SQL→Closed-Won
-12%Forecast error
+4.2ptsWin rate
Outcomes
What we delivered
19% improvement SQL→Closed-Won
Cleaner pipeline hygiene
Better forecast quality
Approach
- 1
KPI tree and SLA
- 2
Funnel diagnostics
- 3
Enablement kits
- 4
Forecast cadence
Key Metrics
+19%
SQL→Closed-Won
-12%
Forecast error
+4.2pts
Win rate