Case Study
HealthcareHealthcare SaaS: 28% lift in patient intake conversion
Redesigned the patient intake journey and messaging; added AI assistance for form fill and routing.
+28%Form conversion
-18%Mobile abandonment
-22%Time to route
Outcomes
What we delivered
28% conversion lift on intake forms
18% reduction in abandonment on mobile
Faster care routing with AI triage suggestions
Approach
- 1
Mapped ICP personas and pain points
- 2
Tested value props and proof in hero/CTA
- 3
Instrumented funnel; removed friction in steps
- 4
Added AI assistance and error summaries
Key Metrics
+28%
Form conversion
-18%
Mobile abandonment
-22%
Time to route