Healthcare
Healthcare SaaS: 28% lift in patient intake conversion
Redesigned the patient intake journey and messaging; added AI assistance for form fill and routing.
Outcomes
28% conversion lift on intake forms
18% reduction in abandonment on mobile
Faster care routing with AI triage suggestions
Approach
- Mapped ICP personas and pain points
- Tested value props and proof in hero/CTA
- Instrumented funnel; removed friction in steps
- Added AI assistance and error summaries
Key Metrics
Form conversion
+28%
Mobile abandonment
-18%
Time to route
-22%