Retail
Retail: +22% add-to-cart via merchandising tests
Ran offer, layout, and copy experiments with an AI content engine and guardrails.
Outcomes
22% lift in add-to-cart
9% increase in average order value
Faster creative iteration
Approach
- Offer archetypes
- Variant generation
- CRO experiments
- Insights loops
Key Metrics
Add to cart
+22%
AOV
+9%
Creative cycle
-30%