Case Study
RetailRetail: +22% add-to-cart via merchandising tests
Ran offer, layout, and copy experiments with an AI content engine and guardrails.
+22%Add to cart
+9%AOV
-30%Creative cycle
Outcomes
What we delivered
22% lift in add-to-cart
9% increase in average order value
Faster creative iteration
Approach
- 1
Offer archetypes
- 2
Variant generation
- 3
CRO experiments
- 4
Insights loops
Key Metrics
+22%
Add to cart
+9%
AOV
-30%
Creative cycle