Case Study
MarketingMarketing: MMM + MTA hybrid cut CAC by 12%
Combined MMM and MTA for channel allocation with budget guardrails and alerts.
-12%CAC
StableLead quality
-15%Spend volatility
Outcomes
What we delivered
12% CAC reduction
Stable lead quality
Less spend volatility
Approach
- 1
MMM + MTA calibration
- 2
Guardrail rules
- 3
Audience rotation
- 4
Anomaly alerts
Key Metrics
-12%
CAC
Stable
Lead quality
-15%
Spend volatility