Marketing
Marketing: MMM + MTA hybrid cut CAC by 12%
Combined MMM and MTA for channel allocation with budget guardrails and alerts.
Outcomes
12% CAC reduction
Stable lead quality
Less spend volatility
Approach
- MMM + MTA calibration
- Guardrail rules
- Audience rotation
- Anomaly alerts
Key Metrics
CAC
-12%
Lead quality
Stable
Spend volatility
-15%