Restart Your Career as an AI-Enabled Lead Generation Executive
Learn practical AI, business research, professional communication, CRM, prospecting, and lead-generation skills through live training, guided practice, and portfolio projects. Designed for beginners, homemakers, freshers, and women returning to work.
By the end of 12 weeks, you will have practical AI-enabled workplace skills, a complete lead-generation portfolio, CV and LinkedIn guidance, interview preparation, and a personal employment action plan.
Has Your Career Been on Pause?
You do not need to restart from zero. You need a structured way to update your skills, practise real work, and show employers what you can do.
What Does an AI Lead Generation Executive Do?
An AI Lead Generation Executive supports a business by:
- Understanding a business’s target customers
- Researching industries and companies
- Identifying suitable prospects
- Finding relevant decision-makers
- Organising lead information
- Drafting personalised business communication
- Qualifying potential opportunities
- Updating CRM records
- Supporting sales and business-development teams
- Preparing basic activity or performance reports
A Typical Workday
- 1Research a market or company
- 2Use AI to organise information
- 3Identify suitable decision-makers
- 4Add verified data to a lead sheet
- 5Draft personalised outreach
- 6Update CRM records
- 7Prepare a short activity report
Why This Program Works
Is This Right For You?
This programme may not be right for you if:
- You want an advanced AI-programming course
- You expect a guaranteed job without practice or applications
- You want instant-income promises
- You are unwilling to complete assignments
- You cannot commit time to weekly practice
- You do not want to work in business research, sales support, outreach, CRM, or digital operations
What You Will Master
Career Opportunities After the Programme
Research markets, identify prospects, organise lead information, and support outreach using AI tools.
Find potential customers, start business conversations, and support company growth.
Research, contact, and qualify prospects before handing suitable opportunities to a sales team.
Collect, verify, organise, and summarise market and company information.
Maintain lead records, follow-ups, activities, pipeline stages, and next actions.
Create and manage professional email, LinkedIn, and WhatsApp communication.
Assist sales teams with research, documentation, lead data, and follow-up coordination.
Use AI, spreadsheets, CRM, and communication tools to support routine business operations.
Support remote research, data organisation, communication, and administrative tasks.
Prepare targeted company lists, prospect databases, and research reports for clients.
Collect, verify, clean, organise, and present business information.
Support online business-development, CRM, research, and communication activities.
Course completion does not guarantee employment. Career outcomes depend on learner participation, assignment completion, portfolio quality, interview performance, job applications, market demand, and employer requirements.
Skills You Can Demonstrate to an Employer
| Skill | Portfolio Evidence |
|---|---|
| AI research | Prompt library and research notes |
| Customer targeting | ICP and buyer persona |
| Market research | Industry research brief |
| Company research | Five verified company profiles |
| Prospecting | Structured and verified prospect list |
| Professional communication | Email, LinkedIn, and WhatsApp samples |
| Outreach | Personalised first-touch messages |
| Follow-up | Multi-channel follow-up sequence |
| Qualification | Lead-qualification checklist |
| CRM | Sample pipeline and lead records |
| Reporting | Campaign-performance report |
| Job readiness | CV, LinkedIn checklist, portfolio, and interview answers |
Graduate With Work You Can Show
Your portfolio helps you show recruiters, employers, clients, and interviewers that you have completed practical work and can apply the skills in realistic business situations.
Learn by Doing, Not Just Watching
Understand one practical workplace or lead-generation skill.
See the trainer demonstrate the AI tool and workflow.
Complete the same task with step-by-step guidance.
Create a portfolio-ready work sample.
Understand which job uses the skill and how to explain it during an interview.
Live online training once a week, with sessions recorded and shared so you can revisit them anytime. Each week combines a trainer demonstration with guided, hands-on practice that builds directly into your portfolio.
What You Will Learn, Week by Week
- Understanding AI in everyday work
- How AI is changing entry-level business roles
- Modern digital workplace basics
- Career opportunities in AI-enabled business support
- Identifying transferable skills from previous experience
- Rebuilding confidence after a career break
- Overview of the lead-generation career path
- Responsible expectations about employment
- Introduction to AI assistants
- What different AI tools help with
- Writing effective prompts
- Providing clear context
- Improving weak AI outputs
- Using AI for research, writing, planning, and organisation
- Separating facts, inferences, and assumptions
- Responsible and ethical AI use
- Protecting confidential information
- Professional email structure
- Workplace tone
- Clear subject lines
- LinkedIn communication
- WhatsApp business communication
- Writing updates and summaries
- Responding professionally
- Avoiding robotic AI language
- Reviewing AI-generated communication
- Communication etiquette for remote work
- What lead generation means
- Complete lead-generation workflow
- Lead, prospect, qualified lead, and customer
- Sales funnel
- Inbound and outbound methods
- B2B and B2C
- Ideal Customer Profiles
- Buyer personas
- Decision-makers, influencers, and users
- Positive-fit and negative-fit customers
- AI-assisted targeting
- Market research
- Industry understanding
- Market size, growth, and trends
- Company profiling
- Competitor research
- Business and growth signals
- AI research tools
- Practical AI research workflow
- Research prompts
- Source verification
- Recording research properly
- Prospect-discovery methods
- Using ICP-based filters
- Researching companies and roles
- Identifying decision-makers
- Prospecting-platform overview
- Contact-data enrichment
- Email and phone verification
- Data cleaning
- Duplicate removal
- Spreadsheet organisation
- Verification status
- Source tracking
- Connecting company research to messaging
- Understanding value propositions
- Identifying pain points
- Writing subject lines
- Creating relevant opening lines
- Drafting email messages
- Writing LinkedIn outreach
- Creating WhatsApp business messages
- Calls to action
- Adjusting tone
- Avoiding generic AI content
- Reviewing accuracy and professionalism
- Why follow-up matters
- Building a multi-touch sequence
- Email, LinkedIn, and WhatsApp follow-up
- Adding new value in each follow-up
- Handling no response
- When to pause or stop
- Qualification criteria
- Fit, need, authority, budget, and timeline
- Discovery questions
- Positive and negative intent signals
- Basic lead scoring
- Sales handoff
- CRM purpose
- Lead and contact records
- Pipeline stages
- Activity logging
- Notes and next actions
- Assigning follow-up tasks
- Data hygiene
- Lead ownership
- AI-assisted conversation summaries
- Stale-lead identification
- Nurturing and reactivation
- Spreadsheet-to-CRM thinking
- Defining a campaign objective
- Audience segmentation
- Selecting the right offer
- Planning outreach channels
- Personalisation at scale
- Quality checks
- Outreach metrics
- Response and meeting rates
- Interpreting campaign performance
- Identifying improvement opportunities
- Basic A/B testing
- Weekly reporting
- Overview of workflow automation
- Human approval in automated processes
- Translating course skills into CV language
- Writing a strong professional summary
- Describing practical projects
- Explaining a career break confidently
- Improving a LinkedIn profile
- Presenting portfolio evidence
- Identifying suitable job titles
- Common interview questions
- STAR-based answers
- Mock interview preparation
- Using AI responsibly in job applications
- Avoiding generic AI-generated applications
- Defining a sample business offer
- Creating ICP and buyer persona
- Researching an industry
- Profiling target companies
- Building a verified prospect list
- Preparing personalised outreach
- Building a follow-up sequence
- Qualifying sample leads
- Creating sample CRM records
- Preparing a campaign report
- Presenting the final project
- Selecting target job roles
- Identifying application channels
- Creating an application tracker
- Preparing a 30-day employment plan
- Exploring internship, freelance, remote, hybrid, and office-based pathways
Practical Tools for Modern Business Work
Examples
ChatGPT, Gemini, Claude, and other suitable AI assistants
Used For
Prompting, research support, writing, summaries, idea organisation, message drafting, and interview preparation
Examples
Perplexity, web search, company websites, official portals, business directories, industry reports, and Google News
Used For
Market research, company profiling, source discovery, trend research, and verification
Examples
LinkedIn, LinkedIn Sales Navigator overview, Apollo or similar platform overview, company directories, and prospect databases
Used For
Company discovery, professional-role research, decision-maker identification, and lead-list creation
Examples
Google Sheets, Microsoft Excel, Notion, and Google Docs
Used For
Research organisation, lead lists, trackers, portfolio documents, and reporting
Examples
HubSpot, Zoho CRM, Salesforce overview, and similar CRM systems
Used For
Lead records, tasks, follow-ups, pipeline stages, notes, and reporting
Examples
Zapier, Make, n8n, and CRM automation
Used For
Reminders, data movement, simple workflow automation, and repetitive-task reduction
The programme focuses on understanding tool categories and practical workflows. Individual platforms may change as technology develops.
Career Preparation Included
- CV-building guidance
- LinkedIn-profile guidance
- Portfolio structure
- Career-break explanation coaching
- Interview question preparation
- Mock interview activities
- Job-role selection
- Job-search resources
- Application tracker
- Freelance-profile guidance
- Capstone presentation
- Employment action plan
We help you prepare, practise, and apply. Employment ultimately depends on your skill development, portfolio, applications, interview performance, market demand, and employer selection.
Why Businesses Need AI-Enabled Lead Generation
- Businesses need relevant prospects
- Sales teams need accurate company information
- Generic outreach produces poor responses
- CRM records require regular maintenance
- Company and customer research improves conversations
- AI speeds up research, writing, organisation, and reporting
- Human judgement remains essential for accuracy, ethics, and relationship-building
The value of the role comes from combining AI efficiency with human understanding, communication, verification, and professional judgement.
Why Choose This Career-Restart Programme?
See What Practical Learning Looks Like
Until real learner outcomes are available, these represent sample project types and trainer-created examples — not testimonials or guaranteed results.
Learn Practical Business Skills From an Experienced Business Consultant
Vijay leads Neubrain Solutions, a business and IT consulting firm working with organizations across 15+ countries. An LSE alumnus, he has spent over 20 years helping companies adopt practical, technology-driven ways of working. Through this program, he brings that same hands-on, systems-first approach directly to women looking to build a flexible, in-demand skill.
"I don't believe people fail because they lack talent. Most fail because no one ever showed them a clear, practical system to follow."
Your Career Restart Can Begin With One Practical Step
You do not need to know everything about AI before you begin. You need a structured programme, regular practice, practical projects, and the confidence to take your skills into the workplace.
Learn practical AI. Build job-ready skills. Create a portfolio. Prepare for opportunities.
The programme provides training, practice, portfolio development, and career-preparation support. Learners are expected to attend sessions, complete assignments, practise tools, build their portfolio, and actively apply for opportunities.
Frequently Asked Questions
Reserve Your Seat
New batch starting soon · Weekday evening batch
The programme provides training, practice, portfolio development, and career-preparation support. Learners are expected to attend sessions, complete assignments, practise tools, build their portfolio, and actively apply for opportunities.
"Your career doesn't change until you learn a real, usable skill."